A social sense of productivity

December 30, 2009

A social sense of productivity has enough potential to dominate the agenda of new marketing, as long as in 2010 we are productive enough to develop the skills to let it to happen.

Read more →

A brand to believe in

November 30, 2009

While it’s long been acknowledged that brands live primarily in the minds of those who perceive them and, as the residual impression one has of a brand, those impressions cannot be owned, it’s interesting how much marketing management still perceives branding as an inside-out kind of exercise. In the not-for-profit sector, where having a cause [...]

Read more →

Twitter lists and identity

November 13, 2009

The idea that our brands are the sum total of the perceptions of others who experience us has never been more relevant. Twitter lists are a significant step towards the social integration of our identities into the wider ecosystem. If you really want to know what marketing in 2010 might be about, this is a [...]

Read more →

Data and dopamine

October 26, 2009

Dopamine controls the flow of information in the frontal lobes from other areas of the brain. It is commonly associated with the pleasure system, providing feelings of enjoyment and reinforcement to motivate a person proactively to perform certain activities. Dopamine disorders can cause a decline in neurocognitive functions, especially memory, attention, and problem-solving. Reduced dopamine [...]

Read more →

The highs and lows of being first and last

October 24, 2009

Picture: The time is going by Neto Simões The UK economy’s been reported as shrinking by another 0.4% over the last quarter. Contrary to how many predicted it would be, the expected step out of recession here hasn’t yet happened. France and Germany have turned a corner allegedly, so the productivity margin between us and [...]

Read more →

Where’s the margin in social media?

October 21, 2009

This is a guest blog post as part of the forthcoming Somesso conference on leveraging social media for the finance industry in Zurich where I’ll be speaking November 2nd and 3rd. According to a data from Forbes, Altimeter and Visible Banking, only 5% of the world’s 100 largest hundred banks, 9% of the world’s largest [...]

Read more →

What is leadership?

October 2, 2009

The internet disperses power, the consequence of which is that, as long as we have free will, intrinsic inspiration will trump external control. The social age requires association, rather than disassociation. That means we mustn’t forget leadership, we must reframe it. Leadership as talent development and creative vision can go a long way.

Read more →

What species development can teach social business design

September 16, 2009
Thumbnail image for What species development can teach social business design

If attention’s a commercial currency, there is a value in being remarkable, in one way or another, if you can connect to an ecosystem that can support you.

Read more →

Re-tuning the returns

September 3, 2009

The creative potential of inter-relationships in social business will be at the heart of a new organizational effectiveness and new commercial return.

Read more →

Has paid for media had its chips?

August 31, 2009

Rupert Murdoch once famously quipped ‘nobody ever went broke underestimating the taste ofthe great British public’. public service has the capability to underpin seismic shifts with common sense, giving them a meaningful foundation that people can buy into. News International doesn’t see its purpose as this, it only computes the profit motive, and in days like these that is an issue.

Read more →

← Previous Entries

Next Entries →