Comments on: Re-tuning the returns http://www.visceralbusiness.com/re-tuning-the-returns/ Social business design and management Mon, 30 Aug 2010 13:18:24 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Steven Moore http://www.visceralbusiness.com/re-tuning-the-returns/comment-page-1/#comment-113 Steven Moore Sun, 13 Sep 2009 23:38:37 +0000 http://www.visceralbusiness.com/re-tuning-the-returns/#comment-113 Thanks for a great post. I have always looked at the big picture and at industries that were more advanced in technology than the ones I was working in or with. I work with the small to midsize businesses and I am watching the big companies that are going to be forced to change because they have a big brand exposure they need to protect and build upon. I am also looking back in history and looking for the examples of the companies that evolved, I wonder how many industry leaders in 09 will lose that position in the next short 5 years? Very interesting and fun times to be engaged in this transformation and change. Again thanks for great post... Steve Thanks for a great post. I have always looked at the big picture and at industries that were more advanced in technology than the ones I was working in or with. I work with the small to midsize businesses and I am watching the big companies that are going to be forced to change because they have a big brand exposure they need to protect and build upon. I am also looking back in history and looking for the examples of the companies that evolved, I wonder how many industry leaders in 09 will lose that position in the next short 5 years?
Very interesting and fun times to be engaged in this transformation and change. Again thanks for great post…
Steve

]]> By: Adrian Chan http://www.visceralbusiness.com/re-tuning-the-returns/comment-page-1/#comment-112 Adrian Chan Fri, 11 Sep 2009 19:44:45 +0000 http://www.visceralbusiness.com/re-tuning-the-returns/#comment-112 Great post and very nicely written. I think there are actually many and varied relationships and interests among end users (customers), and that key to success in social media business strategies is recognizing the different reasons that users have for participating and engaging. Some users do identify with a brand, and demonstrate their passion and loyalty more or less directly. But there are also those who enjoy being in the company of influencers (for reasons of their own, be these motivated by self-interest, membership in a social scene, professional affiliations or whatnot). Those who are building reputations as experts, critics, social influencers or what have you, and whose engagements and participation reflect those pursuits. Loyalty to brands in social media comes in more forms than just the direct identification and reflection of brand affinity: social presence and what users do to maintain it takes many indirect forms, too. I'll be interested in seeing whether or not brands can facet their image/message in ways that support and engage conversation among different kinds of users, to build the value that those users relate to naturally (socially). Facets including things like a company's philanthropic efforts, transparency around its design efforts, product creation, or, say, local community efforts. All of these and more provide stories around which users may be compelled to express interest and loyalty, and most importantly, which they find easy to tweet/blog etc because they relate. How users relate to a brand is the basis of relationships in social media business design, and it all starts with the user, not the brand. It's a post brand image age, a brand conversation or brand narrative age. Users are more likely to reflect well on a brand when its branding reflects their interests. cheers and thanks! great post! adrian Great post and very nicely written. I think there are actually many and varied relationships and interests among end users (customers), and that key to success in social media business strategies is recognizing the different reasons that users have for participating and engaging.
Some users do identify with a brand, and demonstrate their passion and loyalty more or less directly. But there are also those who enjoy being in the company of influencers (for reasons of their own, be these motivated by self-interest, membership in a social scene, professional affiliations or whatnot). Those who are building reputations as experts, critics, social influencers or what have you, and whose engagements and participation reflect those pursuits.
Loyalty to brands in social media comes in more forms than just the direct identification and reflection of brand affinity: social presence and what users do to maintain it takes many indirect forms, too.
I’ll be interested in seeing whether or not brands can facet their image/message in ways that support and engage conversation among different kinds of users, to build the value that those users relate to naturally (socially). Facets including things like a company’s philanthropic efforts, transparency around its design efforts, product creation, or, say, local community efforts. All of these and more provide stories around which users may be compelled to express interest and loyalty, and most importantly, which they find easy to tweet/blog etc because they relate.
How users relate to a brand is the basis of relationships in social media business design, and it all starts with the user, not the brand. It’s a post brand image age, a brand conversation or brand narrative age. Users are more likely to reflect well on a brand when its branding reflects their interests.
cheers and thanks! great post!
adrian

]]> By: metarand http://www.visceralbusiness.com/re-tuning-the-returns/comment-page-1/#comment-114 metarand Thu, 10 Sep 2009 04:14:31 +0000 http://www.visceralbusiness.com/re-tuning-the-returns/#comment-114 <strong>Social Media Design: Birth of a new industry</strong> New industry sectors coalesce and crystallize as a result of a number of factors converging. In the case of Social Business Design this is an area that has been bubbling under for about 18 months with a range of different tags, such as Enterprise 2.0,... Social Media Design: Birth of a new industry

New industry sectors coalesce and crystallize as a result of a number of factors converging.
In the case of Social Business Design this is an area that has been bubbling under for about 18 months with a range of different tags, such as Enterprise 2.0,…

]]> By: olique estefan http://www.visceralbusiness.com/re-tuning-the-returns/comment-page-1/#comment-111 olique estefan Fri, 04 Sep 2009 19:03:43 +0000 http://www.visceralbusiness.com/re-tuning-the-returns/#comment-111 Well written post. Nice portrait and Topics Thanks for sharing. keep on posting. waiting for your next post. regards Well written post. Nice portrait and Topics Thanks for sharing. keep on posting. waiting for your next post.
regards

]]> By: Tac Anderson http://www.visceralbusiness.com/re-tuning-the-returns/comment-page-1/#comment-110 Tac Anderson Thu, 03 Sep 2009 17:18:21 +0000 http://www.visceralbusiness.com/re-tuning-the-returns/#comment-110 Great post Anne, I think (and have always felt) that 90% of business problems can be fixed with Communications. Structures, cultures, systems that limit the flow of communication are always at a disadvantage to those that accelerate and optimize communication. Social Business Design at the heart of things is just enabling people to communicate better. But fixing a system that developed 50 years ago isn't easy. But it's awfully fun trying. Great post Anne,
I think (and have always felt) that 90% of business problems can be fixed with Communications. Structures, cultures, systems that limit the flow of communication are always at a disadvantage to those that accelerate and optimize communication. Social Business Design at the heart of things is just enabling people to communicate better. But fixing a system that developed 50 years ago isn’t easy. But it’s awfully fun trying.

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