Posts tagged as:

Brand

A brand to believe in

November 30, 2009

While it’s long been acknowledged that brands live primarily in the minds of those who perceive them and, as the residual impression one has of a brand, those impressions cannot be owned, it’s interesting how much marketing management still perceives branding as an inside-out kind of exercise. In the not-for-profit sector, where having a cause [...]

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Twitter lists and identity

November 13, 2009

The idea that our brands are the sum total of the perceptions of others who experience us has never been more relevant. Twitter lists are a significant step towards the social integration of our identities into the wider ecosystem. If you really want to know what marketing in 2010 might be about, this is a [...]

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Where’s the margin in social media?

October 21, 2009

This is a guest blog post as part of the forthcoming Somesso conference on leveraging social media for the finance industry in Zurich where I’ll be speaking November 2nd and 3rd. According to a data from Forbes, Altimeter and Visible Banking, only 5% of the world’s 100 largest hundred banks, 9% of the world’s largest [...]

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Re-tuning the returns

September 3, 2009

The creative potential of inter-relationships in social business will be at the heart of a new organizational effectiveness and new commercial return.

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Has paid for media had its chips?

August 31, 2009

Rupert Murdoch once famously quipped ‘nobody ever went broke underestimating the taste ofthe great British public’. public service has the capability to underpin seismic shifts with common sense, giving them a meaningful foundation that people can buy into. News International doesn’t see its purpose as this, it only computes the profit motive, and in days like these that is an issue.

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How we can recalibrate the notion of organization

June 12, 2009

When we recognize that the neurology and pathology of organizations are relevant to their
 development, then rapid, seamless, synaptic responses instead of slow, mechanical ones 
become a reality.

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Social connectivity is the new management rock n’ roll

May 3, 2009

The Rolling Stones were formed when Keith Richards hit on Brian Jones because he was a big record collector. They became one of the greats of a new era. Meanwhile, the bowler hatted brigade carried on for a while, still getting up and taking the 7:45am train to Waterloo. But it was with the Stones that the fruitful change lay. They were the future. Management can gain a great deal from learning new leadership skills, loosening up and listening to the band.

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About doubt, leadership and blatant Integrity

October 28, 2008

Blatant integrity recognizes that marketing is about connecting with people and that marketing and business development is about delivering vision as a service. Blatant integrity delivers brand experiences and continuous commercial improvement in ways where everyone benefits, in a way where trust can begin to happen again.

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Brand your skill

October 15, 2008

Instead of building a bigger brand, brand your skill. As individuals in a corporate marketplace, your skill is your brand. Think of that as a multiplier effect within a networked organization – it’s powerful stuff.

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When profit is a brand

October 7, 2008

In the transparent world of Economics 2.0, profiteering may very well break a brand, not finance it.

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