November 13, 2009
The idea that our brands are the sum total of the perceptions of others who experience us has never been more relevant. Twitter lists are a significant step towards the social integration of our identities into the wider ecosystem. If you really want to know what marketing in 2010 might be about, this is a [...]
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August 3, 2008
Brands are energetic entities, at their most essential level, they’re pulses of attraction. Peristalsis is ‘the rhythmic contraction of smooth muscles to propel contents through the digestive tract. The word is derived from New Latin and comes from the Greek peristaltikos, peristaltic, from peristellein, "to wrap around," and stellein, "to place’, according to Wikipedia. The [...]
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