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seth godin

Signposts, signals and pulses

January 12, 2010

Look around any airport departures area and you’ll see hundreds, if not thousands, of logos. Destination stations are an iconographists nirvana. Those excitedly stating the day of the brand is over need only wander through an environment like this to think again. Brands are signposts, identities encapsulated, and put in your face to say ‘buy [...]

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