Case Study

Designing A Digital-Ready Brand

The Challenge

The Primary Care Respiratory Society is a well-established and highly regarded membership society. It’s moving increasingly towards ‘whole person’ respiratory care and as a community of respiratory care professionals, taking a growing role in respiratory care leadership and professional career development. PCRS needed to evolve its brand positioning and develop a comprehensive digital marketing strategy in a way that could take its members with it.

What We Did

We designed a new brand to re-position PCRS, keeping some elements and building on existing graphics so the evolution was clear. Developing the user experience for a range of core audience groups, we also developed a new website structure, a strategy for social media, CRM, SEO and analytics, management KPI’s and we implemented the new brand across all core materials. We trained staff as we went and we did all this remotely using enterprise software to help the organisation work collaboratively and build its network capabilities across the UK.

The Result

The new brand has been hailed as ‘absolutely fantastic’ by PCRS members. PCRS has a new path ahead of it as a re-positioned,
re-energised and digitally-enabled brand that’s capable of identifying emerging member needs. PCRS now has a fully integrated digital performance strategy, the impact of which can be managed and measured.