About Our Privacy Policy and Your Data

Here are details of our Privacy Policy and how we manage information.

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Who we are

Visceral Business is registered as a Limited Company in the UK and known as ‘Visceral Business’. We were founded in 2008 by Anne McCrossan and specialize in fully integrated digital and data strategies, interaction value mapping and equipping organisations with digital business skills. Our company address is 7 Trendreath Close, Lelant Saltings TR26 3EW. Our Company registration number is 5656761 and VAT Registration number is 839208119. Our website address is

What do we do with the information we collect?

When we ask you to provide your personal information we will let you know why we are asking and how we will use your data by directing you to this notice.

Your data is kept confidential and not shared with anyone else. Data we hold is not used by us for any purpose other than keeping you in touch with very occasional promotional and marketing information or for surveys for market research purposes.

Tools may be used to monitor the effectiveness of our communications with you, including email tracking, which records when an e-newsletter from us is opened and/or how many links are clicked within the message. The data from this tracking is generally used in an aggregated and anonymised form. Visitor comments may be checked and processed through an automated spam detection service.

You can opt out of any/all of our communications at any point by contacting

Who might we share your information with?

We do not disclose personal data to any third parties or external organisations and your data will never be sold or passed to any third party for any purposes.

We may occasionally need to transfer your personal information overseas, for instance to our bulk mail distributors, Mailchimp and Campaign Monitor. We ensure, in conjunction with these mailing and data processors, that any transfers of data will be done securely, in accordance with best practice, and in compliance with GDPR.

How can you access information about you, and request correction of information?

You can ask if we are keeping any personal data about you and you can also request to receive a copy of that personal data – this is called a Subject Access Request. To make a Subject Access Request you will need to provide proof of identity such as a copy of your passport, birth certificate or driving licence before your request can be processed.

Please try to be as clear as possible about the information you are seeking. Once we receive your Subject Access Request and proof of identity, you will receive a response from us within 40 days, and you will be able to get copies of any information we hold on you. However, exemptions to disclosure may apply in some circumstances.

No fee will be charged for this service unless the request is manifestly unfounded or excessive or if the individual makes multiple requests. Subject Access Requests should be sent to Anne McCrossan, Visceral Business, Gaolyard Studios, Dove Street, St Ives, TR26 2LZ or email

At any time you can request that we delete or correct your personal information. If you wish to delete or correct any information on you held by Visceral Business, simply contact

How to contact us

If you have any comments on our privacy policy or information we hold about you, please contact us by email to or write to Visceral Business,
Gaolyard Studios, Dove Street, St Ives, TR26 2LZ.


What information do we collect?

We collect personal data that you may give us as part of subscribing to one of our reports, by using the sign-up forms on our website or through face to face contact.

Personal information we collect may include your name, job title, postal address, email address and telephone number and social media contact information.

We may also collect and hold information about any contact you have with us as a current or past client, details of correspondence sent to you or received from you, project information (this is held for 2 years before it is destroyed), bank account information where invoices have been paid, any other information provided by yourself at the request of Visceral Business.

When visitors to our website leave comments on the website the data collected is shown in the comments form, and also the visitor’s IP address and browser ‘user agent string’ that is the browser name and version you are using to help spam detection.

An anonymized string is created from your email address may be provided to the Gravatar service to see if you are using it. After approval of your comment, your profile picture is visible to the public in the context of your comment.

In the unlikely situation that you might you upload images to our website, you should avoid uploading images with embedded location data included.

Visitors to the website can download and extract any location data from images on the website.

How we update, screen and analyse information.

We hold and analyze data to improve our understanding of our audiences and supporters. This is to help us provide excellent services and digital business design and innovation.

How do we keep your information secure?

We have implemented security procedures, rules and technical measures to protect the personal data that we have under our control from unauthorised access, improper use or disclosure and unauthorised modification.

Our employees, who have access to and are associated with the process of personal data, are legally obliged to respect the confidentiality of our visitors’ and supporters’ personal data.

Use of cookies

We use cookies, as do most companies, to make the Visceral Business website easier to use and to improve our services.

These place small amounts of information on your computer and cookies are used by most major websites and by data processors such as Google Analytics. We do not ourselves see or process that information other than through Google Analytics.

Other websites

Our website may contain links to other websites run by other organisations.

This Privacy Notice applies only to our website, so we encourage you to read the Privacy Statements on the other websites you visit. We cannot be responsible for the privacy policies and practices of other sites even if you are using links from our website. 

Changes to this Privacy Notice

We regularly review our Privacy Notice and may make changes from time to time.

Any changes made will be posted to this page, and will apply from the time we post them.

This Privacy Notice was last changed on 10th December 2018.