Compelling, seamless digital advantage for organisations.

We provide cost-effective, sustainable, digital business strategies, measurable digital impact and ROI.

What makes us different is the way we combine expertise in digital business design, data strategy, brand communications and change management, as independent and impartial advisors.

Our focus is interaction - developing businesses and brands that people want to connect to. And our priority is enabling the people we work with, developing new capabilities and skills and being digitally innovative in the way we work.

Org Roundel.png
Cover Image Final Placeholder 6 Blank.png

The work we do falls into four main categories.
Find out more about each one below.

Digital Business Modelling Pic 1.png

Digital Strategy

We have substantial expertise in OD design and change management at a global level, especially in working with situations where change is hard.

Our approach is pragmatic, people-centric and based on the deft handling of interdependencies across multiple disciplines.

We can help you question assumptions about existing cost structures, ways of processes, paths to market, and then interpret possible outcomes into robust strategies for strategic positioning, service design, delivery and data management.

More on Digital Strategy →

Communications Pic 1.png

Marketing & Communications

Marketing is, in essence, a contact sport and our marketing solutions generate potent interaction between our clients and their customers. We design and develop brands so they are competitive, powerful and engaging, offering creativity and technical smarts together and bringing brands to life through dynamic channel strategies.

We develop integrated marketing performance for brands that want to grow in influence as effective networks - from creating values frameworks and brand identity design, to social media and SEO.

More on Marketing & Communications

Vision Pic Placeholder 3.png

Organisational Development

With over two decades of experience in OD design and change management at a global level, we’ve a lot of experience of working with organisations, especially in situations where change is hard.

Getting credible levels of buy-in across any organisation requires deft handling. Our approach is pragmatic and people-centric. Our cultural readiness assessments and proven governance approach has transformed organisations and we’ve been credited by our clients with delivering sustainable and long-term cultural impact.

More on Developing the Organisation

Analytocs Pic with Background 1.png

Research, Data & Analytics

Effective research, data science and analytics go beyond management reporting. We deliver insights that create new perspectives and opportunities, working in depth with data to bring it to its full potential.

We’ve been designing data-led business models for over a decade and our research reports have been definitive benchmarks for entire sectors. We also represent the Open Data Institute, (ODI). We’re dedicated to helping our clients deliver excellence in information and data management.

More on Research, Data & Analytics


data, communications
and people together
to generate action

If every organisation is different, with its own culture, operating advantage and USPs, then it makes sense your digital strategy should differentiate you too.

Because we’re technically neutral and have expertise across brand design, digital business and data modelling, we can design powerful digital strategies using proprietary tools that play to your organisations’ specific strengths, helping develop networked operations for your business that create exceptional value.

Test Border Pic.png

Digital StRategy

Organisational Value

Visceral Business introduced the idea of the Quantified Organisation back in 2012. Since then, ‘quantifying the organisation’ has become widely adopted and acknowledged as an emerging backbone of digital practice.

The ten benchmark studies we produced that included the Connected Housing Index and Social Charities Studies progressed the idea of quantified organisation across sectors and set new metrics in place, such as Cost Per Transcation (CPT) metrics.

Now, we’re going further.

Digital organisations are powered by a complex web of interactions. Our Interaction Value Mapping methodology maps these and identifies exactly how digital activity can build business performance. The specialist skills we have in Quantified Organisation together with Interaction Value Mapping mean we’re an indispensable partner to help businesses identify where they can improve their digital performance and ROI.

Pic Test Genetic.png