Background

Firing synapses

 
 

Visceral Business began in 2008 and we have over a decade of experience in digital transformation.

Our name refers to the kind of businesses that have the power to
fire synapses; that make new connections possible; that are agile and responsive, with all the action potential that comes from stakeholders and communities
being engaged.

To this we bring digital business strategy skills and an extensive knowledge of data and technical frameworks, looking at interaction in the round. We develop smart and dynamic digital relationships enriched by data, compelling brand propositions and customer experiences. We work with a balance of commercial, public sector and not for profit organisations.

Visceral Business is technically neutral, independent and able to track and develop integrated, quantifiable digital performance across any part of an organisation or its service functions.

Our ultimate goal is to make a practical and lasting difference for the people we work with - delivering a new, dynamic sense of agency
by enabling their own skills and capabilities.

We’ve been involved in a series of key digital initiatives over the years.

As a founder member of the Business Model Innovation Hub, we were involved in the writing of The Business Model Generation Handbook, a global bestseller.

Today, we represent the Open Data Institute in Cornwall and act as the community lead for the developing Open Data community there,
helping businesses model themselves digitally, using the insights that come from digital interaction and data.

We’ve extensive experience in digital leadership and community management - writing the Tribes Strategy Handbook with Seth Godin and a global, virtual, production team of people from over 20 countries worldwide. That was followed in 2010 with a talk at TEDX Penn Quarter, Washington DC, about Reinventing Organisation.

The path towards future, digital organisation is different for every business.

If you’re thinking about how to deliver compelling digital advantage, please get in touch to discuss how we might be able to help you. We look forward to the opportunity
of working together.

 
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Anne McCrossan
Managing Partner, Visceral Business

 
Getting under the skin of digital organisation dynamics and delivering compelling impact.

Getting under the skin of digital organisation dynamics and delivering compelling impact.

Working with open data is part of our data strategy and digital business modelling capabilities.

Working with open data is part of our data strategy and digital business modelling capabilities.